Always in pursuit of knowledge, Alvi graduated from the Sauder School of Business with a Bachelor of Commerce. Her specializations in marketing and psychology allowed her to dive into the fascinating world of consumer behaviour. With seven years of real-world experience in marketing, she strives to create meaningful connections between businesses and their fans through branding, social media, and digital advertising. On weekends, you can find Alvi exploring the city to find independent coffee shops and boutiques.